Columbus Crew
A new home for the Columbus Crew called for more than a stadium — it called for a physical expression of the club's identity, history, and connection to its fans. Working across signage, wayfinding, and environmental graphics, the project brought the Crew brand to life throughout Lower.com Field.
Columbus Crew
Client
Professional Sports
Focus
2021
Year
Discovery • Brand Strategy • Sponsorship Strategy • Master Planning • Environmental Graphic Design • Signage & Wayfinding • Schematic Design • 3D Visualization
Scope
A stadium built around the Crew.
From arrival to seat, the signage and environmental graphics create a consistent visual language that feels unmistakably Columbus Crew — bold, graphic, and rooted in the club's history.
Celebrating the people who built the Crew.
The Circle of Honor creates a permanent tribute to the players who helped shape the club's history. Layered panels, oversized photography, and dimensional framing give the installation a presence that feels both commemorative and unmistakably Crew.
Built to help people find their way.
From the stadium entry to the individual seat, wayfinding was designed to feel like part of the architecture rather than something applied after the fact. Graphic cues, large-scale numerals, and a restrained material palette help guests navigate the building with clarity.
Credits
Design
Emily Sullivan, Adam Muntz, Greg Drummond
Dimensional Innovations
Photography
Legends, HNTB, Blur Workshop, Mathias Collective
Partners