Wake Forest Sports Practice Facility

As part of Wake Forest Athletics' long-term facilities master plan, I helped design branded environments across the Sutton Sports Performance Center, Shah Basketball Complex, and Miller Center. Working alongside architects, strategists, and project partners, we created spaces that support recruitment, celebrate program culture, and elevate the everyday experience for student-athletes, coaches, donors, and fans.

Wake Forest University

Client

College Athletics

Industry

2023

Year

Discovery • Brand & Experience Strategy • Story Development • Environmental Graphic Design • Exhibit Design • 3D Visualization

Scope

Sutton Sports Performance Center

Developing a high-performance environment that inspires athletes long before game day.

Designed to support every stage of the student-athlete journey, the Sutton Sports Performance Center combines environmental graphics, branded storytelling, and wayfinding to create an environment that motivates, informs, and reinforces Wake Forest Athletics' commitment to excellence.

Miller Center

Designing spaces that connect academic success with athletic achievement.

Branded graphics and environmental storytelling transform the Miller Center into a welcoming space that celebrates achievement, encourages learning, and reflects Wake Forest's commitment to developing well-rounded student-athletes.

Shah Basketball Complex

Creating a home that reflects the identity and ambition of Wake Forest Basketball.

Environmental graphics, donor recognition, and program storytelling come together to celebrate tradition while supporting recruiting, inspiring athletes, and showcasing the future of Wake Forest Basketball.